We have all been guilty of picking up an eyebrow pencil while at the grocery store or browsing through the makeup aisles at your nearest retailer. In fact, many of us don’t even think twice about how these products are made or what’s actually in them before we make a purchase.
You may have noticed that many makeup brands are now advertising as a cruelty-free makeup brand, but does it really matter? What about those brands that aren’t so upfront about it? Here is why you should care about cruelty free make-up.
Why You Should Care About Cruelty Free Make-Up
Many of us wear make up every single day. We may even have drawers and bags full of it. If you haven’t given any thought to choosing cruelty-free makeup, this post might just change your mind. Here is why cruelty-free makeup is so important and how to find cruelty-free products.
What is a Cruelty-Free Product?
You may be asking yourself what is a cruelty-free product? To answer this question, let me first start by taking a step back and explain to you what is considered a cruel product. Many companies, not just beauty and cosmetic companies, will test the chemicals that they want to use in the product on animals before they test it on humans. This means that in some cases the animal may be exposed to toxic chemicals and may even be harmed during the testing process.
Cats, dogs, guinea pigs, rabbits, mice and many other animals undergo months of experimental testing. The experiments conducted on these animals are often restrained. The testing causes serious defects and sometimes death on these animals.
Now, let’s circle back to what a cruelty-free brand is. For a brand to be considered cruelty-free, this means that they do not do harm to the animals through their testing of ingredients or products. No part of the product was tested on a living creature by not just the company but also by the supplier as well.
How to Shop for Cruelty-Free Products
Shopping for cruelty-free brands isn’t any harder than looking for the correct skin tone on your foundation. Many popular makeup brands are also cruelty-free and many of them are easy to find. Here are some well-known brands that are cruelty-free:
Anjou Makeup Brush Set, 16pcs Premium Cosmetic Brushes Cruelty-Free Pacifica Beauty Blushious Coconut & Rose Infused Cheek Color, Camellia, 0.05 OunceTom’s of Maine Antiplaque and Whitening Fluoride-Free Toothpaste,Ecotools Makeup Brush Cleansing Shampoo, 6 OunceBeauty without Cruelty Green Tea Nourishing Eye Gel, 1-Ounce
Instead of trashing all of your cruelty products, consider donating them instead. However, for all your new cosmetics, you now have a wide variety of options available that work just as well, if not better, than your cruel options. When looking for a cruelty-free cosmetic option, first look for the Leaping Bunny Certification. This is one of the easiest ways to tell if a cosmetic brand is cruelty-free because the certification is expensive and not all companies will pay for it. While not all Leaping Bunny products are cruelty-free, a vast majority are.
Another option is to use your smartphone and do your research. There are apps such as Cruelty-Cutter and Ethical Barcode that will allow you to scan the barcode and immediately know if it is cruelty-free. If you are ever unsure, do a search before you head to the store so you know what brands you should be looking for.
Cruelty-Free Makeup is Better for You, the Environment, and Animals
In case saving animals wasn’t enough reason to convince you to make the switch, cruelty-free makeup is also safer for you as a consumer. These brands tend to use safer ingredients since their brands can’t be tested on animals. This includes products that are free from carcinogens, synthetic fragrances, and many other ingredients that are both dangerous to your health and your skin.
Testing on animals is bad for the environment. By using and disposing of thousands of chemical products in pursuit of something that works, there is more pollution as a result. Animals are bred to be tested on and disposed of just to make an acceptable skincare product. The amount of waste produced by these companies is significant and can be harmful to the environment, too.
If you ever have doubts about whether or not a company has tested the products on animals, or if the product is not marked as cruelty-free, do a company search on PETA or investigate the company a little further. Do your research and make a difference.